Companies Are Hyping AI the Same Way They Talked Up Sustainability, But There Are Ways to Fix That
<p>The struggling footwear company Allbirds, which announced in April 2026 that it was rebranding into an AI company, may be one of the most recent notable examples of ‘AI washing.’ <a href="https://newsroom.ap.org/home/search?query=allbirds&mediaType=photo"… Wire</a></p>
Across corporate earnings calls, investor presentations and marketing pitches, “artificial intelligence” has become the buzzword of choice. Yet a troubling pattern lies under the hype.
